Cali Sober is a Dallas-based THC beverage brand with a bright, playful identity. As a true fan of the brand, I wanted to build a lifestyle story around the product. The goal was to create a set of colorful, high vibe images that feel like a real Saturday hangout with friends and show how a drink like this can live naturally.

Instead of traditional product shots or overly staged setups, I leaned into tight group framing, bold pops of color and that cozy fire pit energy. Every detail from the outfits, the props, the can placement and the lighting was designed to feel immersive and invite the viewer straight into the backyard moment.

Designed for social, ads, websites and brand decks, the visuals give the brand elevated, dopamine-rich lifestyle content that works across the entire funnel.