Meowy makes wearable art on Maui, Hawaii. Every piece is upcycled and hand painted with custom art.

The goal for this shoot was to honor the intention behind the brand. It wasn’t a typical clothing brand look book, no models on a white backdrop. I wanted to build sets that that felt like the people who actually wear Meowy. Free, a little wild and living outside the ordinary.

We built various scenes in an orchard, showing the versatility of the clothing and how it can be worn in so many different styles and settings.