As a retainer client, I partner with Wayfarer year-round to keep their campaigns fresh and seasonal. For this summer collection, we focused on their National Park shirts and captured an authentic lifestyle shoot at White Rock Lake in Dallas. In just two hours, we built four distinct scenes with varied people, props, and wardrobe changes, creating a versatile set of assets for eCommerce, social, and advertising.

The result was consistent campaign content that feels natural and lived-in, mixing hero shots with evergreen lifestyle visuals that connect with outdoor-minded consumers. This project shows how retainer-based photography keeps brands like Wayfarer stocked with fresh, strategic assets all year long.