Wayfarer is a travel-inspired apparel brand creating everyday pieces for people who live with wander in their soul. To elevate their visual presence, I partnered with their team to lead content strategy, full-scale production, and a two day, lifestyle and product only photoshoot. I location-scouted a setting in Dallas that felt like the mountains, hired talent, and captured over 40 products across both lifestyle and studio setups — all tailored for social, product pages, and paid campaigns. The shoot helped position the brand for stronger storytelling, better conversions, and ultimately led to a six-month content retainer built on trust, strategy, and shared creative vision.