When a cult favorite beauty brand launches a new serum, you celebrate with the people who shape the conversation. Colleen Rothschild Beauty invited some key influencers to an intimate evening to experience the product first and I was brought in to capture the glow, energy and the moments that make a beauty launch feel magnetic.

I focused on polished lifestyle moments, real interactions and the elevated ambience that defines the CRB brand. My goal was to create a full suite of visuals the team could use across social, email and future touch points. This included product in hand imagery, soft editorial details, guest portraits and environmental shots that showcased the textures, colors and atmosphere of the night.

The result was a cohesive gallery that reflected the luxury of the brand and the excitement of the launch, while giving the team versatile assets to use long after the event wrapped.